I thought my clothes were protecting me, why is my exposed skin tan around my clothes?
Your clothes without Sun protective technology offers minimal protection, a typical shirt may provide a UPF rating of 5 to 10, if that same shirt gets wet the UPF factor drops even lower. These ratings are insufficient to spend the day in the sun. Colors play a role in the UPF rating as well. Darker colors offer a better block then lighter colors, thicker fabrics and tighter weaves also offer better protection. With UPF advanced technology, fabrics are now softer and light weight. Depending on the UPF rating, sun protective clothing can protect you from 15 to 50+ Only clothes with a UPF rating of 15 to 50+ may be labeled as sun protective.

What is the difference between SPF and UPF?
SPF is familiar to most, known as Sun Protection factor, this rates sunscreens, makeup, and other sun protective products. It measures the amount of time it takes for sun exposed skin to burn or redden.  The SPF number gives you an idea of how long you can stay in the sun without burning. Dermatologist recommend an SPF of 15 or greater with a broad spectrum of UVA and UVB, containing zinc oxide.  UPF is known as Ultraviolet Protection Factor which indicates how much of the sun's UV radiation is absorbed. It measures the amount of UV radiation that penetrates a fabric and reaches the skin. It is a measure of total ultraviolet radiation blocked, both UVB and UVA. For example UPF 50 allows only 1/50th best explained as 1% of the UVA/UVB penetrates fabric.

What is the difference between UVA and UVB.
UVA is a long ultraviolet wavelength from the sun, UVA rays is the "aging" rays in the UV spectrum, this wave length may have a greater potential to cause sun damage, as this rays penetrates the skin deeper. UVA radiation is stronger in the early morning and late afternoon. UVB is the "burning" rays in the UV spectrum responsible for the skins color change, this wavelength is shorter also with great potential to cause sun damage. UVB radiation is stronger between late morning and early afternoon. Overall sun precautions are always necessary, with special awareness between the hours of 10am and 4pm when the sun is the strongest.


I am dark skin, do I need any protection?
Yes, everyone needs to protect themselves against the harmful UV radiation. No one is immuned from skin cancer, sun damage and premature aging.

What about my Vitamin D?
Most people can easily meet the daily requirements by including, fatty fish, eggs, D-fortified dairy products and vitamin supplements.


How important is it to wear sunglasses?
It is extremely important to protect your eyes from UV radiation. For ultimate protection, seek out UV polarized sunglasses. 

Will the sun protection in my clothes last after washing?
We use very advanced sun protective fibers, this new age technology is intricately weaved and are developed from scratch. All our fabrics were retested and certified by the AATCC as per the ASTM standards. We have gone through rigorous methods in order to deliver the highest quality of fine fabric that will keep you safe in the sun. It is our recommendation that you follow the care instructions on your inside label. As with regular clothes, worn out clothing may not hold it's original protection.